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Marketing research mix
Results: 69

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31 $Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model$	Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:12:48 Purchase funnel Market research Conversion rate Marketing mix modeling Marketing Business Strategic management
32	NEWSLETTER Volume 1, Issue 2 Fall 2008 Our One Year Anniversary! Print in the Mix: A Clearinghouse of Research on Print Media Add to Reading List Source URL: printinthemix.cias.rit.edu Language: English - Date: 2013-06-18 19:15:43 Communication design Graphic design Online advertising Direct marketing Integrated marketing communications Nielsen Company Newspaper Performance-based advertising Marketing Business Advertising
33	Executive insights Volume XIII, Issue 5 Four Steps to Optimizing Trade Promotion Effectiveness Trade promotion programs are pivotal to driving sales, build- Add to Reading List Source URL: www.lek.com Language: English - Date: 2013-07-24 17:04:22 Sales Pricing L.E.K. Consulting Marketing research Advertising Marketing mix modeling Business Marketing Trade promotion
34	Dann & Dann Social Marketing Monograph 81 Executive Summary Social marketing as a field of marketing has been in existence for around 40 years yet it is only relatively recently that it has gained popularity in the Aus Add to Reading List Source URL: premiers.qld.gov.au Language: English - Date: 2014-08-26 20:24:37 Societal marketing Marketing research Integrated marketing communications Business marketing Target audience Direct marketing Marketing mix modeling Outline of marketing Marketing Business Social marketing
35	Research Study In a multi-screen world, where TV is no longer king, research has shown that YouTube should be a permanent part of the marketing mix The multi-screen media landscape: a challenge for advertisers Add to Reading List Source URL: think.storage.googleapis.com Language: English - Date: 2014-02-10 15:45:58 Advertising Free music Subtitling Web 2.0 YouTube Television advertisement Google Reach Business Marketing World Wide Web
36	Alignment of Cross-Media Metrics Betsy Frank Insights Horowitz Research February 26, 2015 Add to Reading List Source URL: www.researchexcellence.com Language: English - Date: 2015-03-10 12:05:39 Marketing mix modeling Business Customer engagement Audience measurement Broadcasting ComScore
37	Integrating Social Media into the Marketing Mix Jessica Hogue Research Director, CPG Online The Nielsen Company Add to Reading List Source URL: www.researchexcellence.com Language: English - Date: 2015-02-02 22:05:29 Business Nielsen Company Marketing effectiveness Social media Management Marketing Strategic management Marketing analytics
38	Current State Of Marketing Mix Models Dave Poltrack Chief Research Officer CBS Corporation Add to Reading List Source URL: www.researchexcellence.com Language: English - Date: 2015-02-01 17:03:20 MediaVest Hulu 3D computer graphics software Advertising Economic model Computing Design Communication Agent-based model Complex systems theory Scientific modeling
39	unisa Ehrenberg-Bass Institute for Marketing Science Experience. The Difference. Add to Reading List Source URL: w3.unisa.edu.au Language: English - Date: 2009-09-07 20:53:14 The Ehrenberg-Bass Institute for Marketing Science University of South Australia Andrew S. C. Ehrenberg Marketing research Frank Bass Sponsor Marketing ethics Marketing mix modeling Marketing Business Advertising
40	Dann & Dann Social Marketing Monograph 81 Executive Summary Social marketing as a field of marketing has been in existence for around 40 years yet it is only relatively recently that it has gained popularity in the Aus Add to Reading List Source URL: www.premiers.qld.gov.au Language: English - Date: 2014-08-26 20:24:37 Societal marketing Marketing research Integrated marketing communications Business marketing Target audience Direct marketing Marketing mix modeling Outline of marketing Marketing Business Social marketing